where the charm blends with everyday life, modernity with tradition”
“London, where the charm blends with everyday life, modernity with tradition”
Mr Hugh Edward Lancelot Parsons spent his youth in the English army fascinated by officers’ uniforms and accessories. In 1925 he founded his company in London, 99 Regent Street, as a manufacturer of silk ties and accessories; using his 'unquestionable style, his collections, his products soon found themselves in leading boutiques Britain, USA and Europe.
The search for precious raw materials and the finest fabrics combined with sophisticated design and colours (some still in the collection), conferred to the brand a great success which uses a secret technique of finishing , for Regimental designs in particular, silk scarves with hand knotted fringes, as well as those of cashmere and wool.